I read THIS article the other day and I thought I'd share a video with you from Etam, a French clothing company.
The Etam marketing team thought it would be a fun marketing idea to send a guerilla group of models (and a film crew) into open spaces to surprise/shock the public dressed only in lingerie. The representatives at the Musée d'Orsay were less than pleased when the girls teased their visiting art afficionados, claiming the group had no permission to film in the museum. The entire gang was thrown out into the cold without their coats.
Those wacky French models!!!
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